About Me
My Background
Hi, I'm Annabelle Jin-Hendel, a Master of Marketing student at Vanderbilt University’s Owen Graduate School of Management, graduating in May 2025.
Previously, I earned my degree in neuroscience from Bryn Mawr College, graduating magna cum laude in May 2024. During my time at Bryn Mawr, I was also a competitive swimmer, an experience that strengthened my resilience, strategic thinking, and ability to perform under pressure and with a diverse team.
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With a foundation in neuroscience, I bring a unique perspective to marketing—combining an understanding of how people think and make decisions with a passion for consumer behavior. My background allows me to approach marketing with both analytical depth and creative insight, bridging the gap between data-driven strategy and human psychology.
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Originally from New Jersey, I have a deep love for animals and share my home with six rescue pets. As a lifelong vegetarian, I value commitment to sustainability, wellness, and nature, which I embrace through fitness and hiking. I'm also passionate about the beauty industry, where I explore the connections between aesthetics, branding, and consumer engagement.